Build a price from costs, capacity and value.
WHY CARE?This is here to help you understand the idea and use it—not merely finish a page.WHAT NEXT?Read the first section, explain it in your own words, then try the small task below.
OPEN ONLY WHAT YOU NEED.Start with the short answer. Expand each idea for examples, mistakes and the fuller explanation. Slides or video are added when they genuinely make the subject clearer.
01 · THE POINTA price is a business decision
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A price is a business decision
IN PLAIN ENGLISH
Begin with what the job costs, the capacity it uses, the value of the result and what your customer can compare.
02 · COSTSCount direct and shared costs
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Count direct and shared costs
IN PLAIN ENGLISH
Materials and delivery belong to the job. Rent, data, software and equipment still need to be covered across your sales.