Turn a vague request into a clear work brief.
01 · THE POINTDo not begin with magic words
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Do not begin with magic words
Start by describing the work. Say what result you need, who it is for and what information the tool may use.
02 · THE FOUR PARTSResult, context, limits and check
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Result, context, limits and check
Name the result. Add background. State limits such as length, tone, budget or sources. Explain what a good answer must include.

