Send a short message that makes the next decision easier.
01 · THE BIG IDEARead deeper+
A follow-up can answer a question or remove uncertainty. Repeating “Are you buying?” gives the customer no new reason to respond.
02 · EXAMPLERead deeper+
“Hi Tola, following up on the cake quote. It includes a 6-inch cake and the message on top; delivery is separate. Would you prefer chocolate, vanilla, or should I leave this with you for now?”


